Since 1996, The Little Potato Company has been the leading farmer of Creamer potatoes: highly nutritious, fully mature, and naturally delicious small specialty potatoes. Their goal is to responsibly cultivate food that’s full of flavor and bursting with nutrition — to better feed the world for generations to come.
The Challenge
Throughout the pandemic, The Little Potato Company has continued to serve its consumers a timeless value proposition: ease and speed. However, with safety concerns and other limitations on in-store shopping, they needed to further extend their value online. They would have to engage consumers on a brand new frontier — Instacart’s grocery delivery platform.
The Solution
On behalf of The Little Potato Company, Major Tom launched a three-month pilot on the Instacart platform throughout the USA. This involved driving LPC product placement in multiple stores on the platform. Through effective use of a Sponsored Product campaign, we encouraged both visibility and direct sales for The Little Potato Company products.
The Results
Our campaigns significantly exceeded the Instacart benchmark, with:
865%
INCREASE IN DELIVERIES
880%
INCREASE IN SALES
837%
INCREASE IN UNITS SOLD
We’ve developed a great partnership with Major Tom, and we truly appreciate their attention to detail, willingness to experiment, and creative approach to bring our ideas to life.
Robin Brewer, The Little Potato Company
Digital Marketing Manager
Major Tom’s strategies have resulted in increased sales, more franchises recruited, better leads, and a stronger customer base.
Brad Bissonnette, COBS Bread
VP Marketing & Franchise Recruitment
Major Tom keeps us at the top of our game and their dedication to our success has made them feel like an extension of our team.
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