Go! Solutions is a premium pet food brand dedicated to providing tailored nutrition for dogs and cats. Their recipes are crafted by pet nutrition experts to address specific dietary needs, ensuring pets receive balanced and nutrient-dense meals. Go! Solutions offers a variety of recipes, including those for skin and coat health, food sensitivities, digestion and weight management. The products can be found in-store at pet specialty stores across North America and online, including Amazon.com. They came to Major Tom to ensure a successful launch for their latest product: tailored recipes to help support Weight Management, Joint Care, and Digestion.
The Challenge
The pet food industry is highly competitive. Although Go! Solutions is a rising star, it faces stiff competition from over 20 other brands, including both local premium and large global brands. These competitors benefit from larger media budgets and greater brand recognition.
This made it challenging for Go! Solutions to increase awareness and connect with its target audience for its specialized dietary products
Our Approach
Since we couldn’t match competitor media spend, we had to outsmart them. That meant targeting pet parents at critical moments in their animal's life: right when they first adopted them, brought them home for the first time, or recently visited a veterinarian
The Major Tom team used advanced in-platform targeting capabilities to deliver Go! Solutions videos featuring pets shedding, playing, or farting to connect with owners with the exact right content at the exact right time. It was a strategy engineered to tug at heartstrings to drive awareness and purchase.
The Results
Connecting with pet owners through highly targeted ads paid off:
2.5x
HIGHER THAN THE INDUSTRY AVERAGE CTR (CLICK THROUGH RATE)
3x
HIGHER THAN THE INDUSTRY AVERAGE DISPLAY ADS ENGAGEMENT RATE
25%
HIGHER THAN THE INDUSTRY AVERAGE WEBSITE CONVERSION RATE
Working with Major Tom has been a fantastic experience. Their talent and professionalism consistently shine through in every project. Whenever we have a new campaign and media assignment, they deliver outstanding results. Their creative thinking and strategic approach to reaching niche audiences of discerning pet parents always impress us!
Anabel Immega, Petcurean Pet Nutrition
Marketing Manager, North America
Major Tom is a true strategic partner and dedicated time to understand our business and our customers. They came to the table with great recommendations and we’re already seeing the site drive quality leads.
Mark Simpson, Layfield Group
VP of Technical Services & Product Development
We’ve been able to grow our digital presence because of the collaboration and trust we have in the Major Tom team. Through this partnership, we’ve developed one of the most comprehensive digital media strategies in our sector.
