This week, we are traveling to San Jose, California to attend ‘Google Marketing Live’ and the ‘Google Partner Forum’ (formerly named the Google Partner Summit).
It’s an annual event which brings together leading digital marketers from around the world to discuss the trends moving our industry forward.
It’s also the same event that last year, changed the course of our agency forever.
You see, last year we learned that Google planned to utilize AI and machine learning to disrupt the online advertising space. It’s something that’s going to be a big deal for businesses, but it was also a big deal for our own agency and acted as the catalyst for our decision to rebrand as Major Tom.
During the past year, however, we weren’t just working on our own brand. We’ve also been working closely in partnership with our clients to help unlock the potential that Google’s AI and machine learning offers.
We’ve had some huge successes over the past 12 months. In fact, we’ve put together a case study that shows how we utilized Google’s latest developments with Zolo.
But even though we’re already seeing success with this cutting-edge technology, we’re always working to stay ahead of the curve. That’s why we’re going back to Google to learn even more about how we can further leverage Google's AI as its capabilities continue to grow across the new Google Marketing Platform.
We will have a chance to engage directly with Google’s product and engineering teams—as well as digital marketing and advertising industry leaders—to explore new ideas and share feedback on future innovations.
If you’re interested in finding out more about the developments for yourself, tune in to watch the live stream of the Google Marketing Live Keynote on Tuesday, July 10th, 2018 at 9:00 a.m. PT / 12:00 p.m. ET.
Even though we’ve been excited about the potential that Google’s AI and machine learning developments, that’s not all we’ll be looking to learn about at this year’s event. Some of the other major updates we’re looking forward to brushing up on include:
Two weeks ago, Google announced that after 18 years they are changing the Google AdWords name to ‘Google Ads.’ The new brand represents the full range of advertising capabilities Google offers today to help marketers reach potential customers via search, YouTube, Google Maps, Google Play, and browsing content across the web. Read more about this development.
Audio ads are now available on DoubleClick Bid Manager. An immersive and accessible medium, audio offers exciting new terrain for brands to reach an engaged audience. You can now access ad inventory from Google Play Music, Spotify, SoundCloud, and TuneIn — with Pandora coming soon. Read more about Google’s Digital Audio Ads.
Google is enabling stronger collaboration for enterprise marketing teams by unifying the DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand: Google Marketing Platform. The platform helps marketers plan, buy, measure, and optimize digital media and customer experiences in one place. To learn more, visit the Google Marketing Platform blog.
Major Tom has been accepted into the Google Marketing Platform Partners program.
This is an overhauled partner ecosystem that consolidates the DoubleClick Certified Marketing Partners and Google Analytics Certified Partners into a single, unified program. We are excited to learn more about the program and how we can leverage the partnership for our clients. Read more about the GMPP.