In the ever-changing world of digital marketing, having an expert team in your corner counts for a lot — no matter what kind of project you’re taking on. That’s why we’re so excited to announce Major Tom’s total of seven award wins at this year’s W3 and Web Excellence Awards, recognizing the hard work of teams across all of our core services — web development, brand strategy, and marketing.
These awards are a testament to the power of strong client partnerships. Relationships that drive results for a brand are powerful — and they evolve across multiple campaigns and services.
Of course, that level of trust doesn’t just happen. It comes from Major Tom’s amazing teams: invested experts who work together to help clients’ businesses succeed.
We see this as one crucial advantage of our status as a full-service agency. We build a holistic understanding of your brand and recommend the best solutions for your needs, not what happens to fit our single specialty.
Whatever those solutions are, our team will deliver them with a clear vision and a shared standard of excellence.
At the W3 Awards—one of the premier awards recognizing digital excellence across web, marketing, video, and more—our work, and our specific approach, earned four big wins:
And at the Web Excellence Awards — recognizing global creativity, innovation, and dedication across the industry — that meant three additional wins:
All of which were fueled both by those strong partnerships and collaborative work across Major Tom’s multiple teams.
You can talk a lot about the benefits of a full-service agency partner, but there’s no proof like watching a project grow over time to better serve a client’s needs, all building on the knowledge and trust we’ve developed over the entire process. When you can help a client find the right approach for their business—rather than working backward from your one service or specialty—the results speak for themselves.” — Lyn Bryan, CEO of Major Tom
Take the gold-medal campaign for the CPKC Women’s Open. Working together, Major Tom’s paid media, analytics, and strategy experts dug into the data behind previous successes — all while accounting for a new venue and radically different Vancouver audience.
These findings informed an approach that helped drive a 43% increase in ticket sales year over year.
Similarly, the organic social media campaign for the Giants of Africa Festival 2023 leveraged its raw excitement and emotion to speak to a highly invested, highly enthusiastic audience.
Not only did carefully planned promotion on Instagram and TikTok deliver huge reach (to the tune of 1.1 million organic impressions), but it did so efficiently: using entirely organic social without paid media amplification.
.webp?width=1003&height=567&name=multi%20award%20win_Giants%20of%20Africa%20social%20media%20example%20(1).webp)
That approach wouldn’t work for every client — but Major Tom’s social media experts knew it was perfect for our longtime partners at GOA.
Finally, careful research into the real estate industry informed a counterintuitive approach for SaleFish: be blunt. Instead of imitating its competitors and sticking with received industry wisdom about professionalism and polish, Major Tom helped create a new tone of voice that would speak directly to SaleFish’s audience.
Bringing this voice to life was a collaboration between Major Tom’s skilled creative specialists. But it also took a lot of trust from our partners at SaleFish. The results? SaleFish’s new brand voice stood out from a sea of competitors for W3 recognition.
"It's rare to find a client who wants to be bold and has the confidence to follow through. We found that in Salefish. I believe the results of this project were only possible because of the trust they placed in our team and our ability to deliver on our promise." — Geoff Ravenor, Creative Director at Major Tom
Most of all, our work with Corix (netting 4 award wins across web development and brand strategy) demonstrates what our teams can accomplish when they come together in service of our clients.
Representing an in-depth collaboration between experts in brand strategy, UX, copy, design, and development, Major Tom worked to relaunch Corix’s newly independent thermal energy business with a best-in-class brand and user-focused new website.
Starting with in-depth research into Corix themselves (along with their competitors, their audiences, and the industry at large), the Major Tom teams collaborated on a plan to get Corix from where they were to where they wanted to be.
First, that meant a new brand foundation, values, voice, and visual identity — all to help Corix refocus their story and ensure they were connecting with the right audiences. As the new Corix came to life, the UX and web teams began planning out a site that would serve as the strongest possible introduction to the new brand.
Working together, along with ongoing input from Corix’s core team, Major Tom was able to build a cohesive, focused approach that would proudly announce Corix’s position as a leader in low-carbon infrastructure.
“Considering the upheaval that can occur when a business undergoes restructuring and the immense amount of work involved in building a website from both parties, Corix’s team's dedication to thoroughly reviewing and providing input into each deliverable made for a fantastic partnership that delivered an exceptional web experience.” — Darren Maher, Group Director of Web Services at Major Tom
Time and again, this sort of growing, collaborative partnership has proven to be the recipe for our partners’ biggest marketing wins.
We’re thrilled to congratulate our amazing teams on the recognition for their excellent work — but we’re just as excited to see what they’ll accomplish as we continue to grow alongside clients across Canada and the US.
For more insights from Major Tom’s full team of specialists, sign up for updates from the Mercury Blog.
The comfort zone is the most dangerous place to be in.
